The problem is that there are mainline agencies and then there are digital agencies, both trying to crack the digital walnut. The problem is that obsession for technology has taken over the need for proper ideation-led campaigns. The problem is that platform integration has taken over marketing strategy. The problem is that numbers are given more rational than actually solving the marketing jigsaw at its core. The problem is that most agencies just design communication, completely forgetting about content. The problem is that we break ideas in film, print or digital and not a solution that integrates the need of the brand. The problem is that integration is easier said than done.
The problem is that we are obsessed with solving your marketing problem at its
core and we just can’t stop.
WYP is a media agnostic problem-solution creative agency for the digital era.
Within just 4 years of our existence, as part of the WYP Medulla network, we have become one of the most rewarded marketing communications agencies in the world. We are the first and only Indian agency to win 'Agency of the Year' at Cannes Lions 2017. We were also the highest awarded agency at the A-PAC EFFIES in 2018 and were also awarded Content Agency of the Year 2018 at ABBYS Goa.
With a young and vibrant team of 60+ advertising professionals from diverse backgrounds, we are continuously churning out path-breaking work with each of the brands we are associated with. We are a truly integrated agency for today's world. Our campaigns are backed with rigorous research-led insights, which help us devise effective strategy out of consumer behaviour.
Brand consulting via Problem-Solution workshops
Formulating creative communication strategy for the brand
Proposing best activation & event solutions
Creating IP’s for brand which can work as a long term strategy
Strategic & Tactical campaign creation to achieve marketing objectives
Constant engagement with consumers via Digital & Social channels to stay relevant
Brand’s digital hub creation & maintenance to achieve one stop information about brand
Tracking conversations & responding to relevant conversations
Amit has over 20 years of experience in Advertising, during which he held positions like National Creative Head of Grey India and Creative Head, Ogilvy Bangalore. He also shaped brands like Britannia, Reliance Mobiles, Honda, Killer Jeans, P&G, The Times of India, Cadburys, Bingo, Titan, Lenovo, SAB Miller, SBI, Hutch to name a few during his illustrious advertising career.
The highlight of his career has been 3 Grand Prix ‘Campaign of the Year’ Abby Awards (perhaps a record for any Indian Creative) for: ‘Surprisingly SBI’ State Bank Of India, Hutch Rangashankara Theatre Festival and Killer ‘Green Fold’.
He’s also the architect of one of the biggest Indian launches of FMCG sector in recent years - ITC Foods’ snack brand - Bingo!.
He’s won over 200 national (Abby, Effies, Emvies) and international awards (Cannes, One Show, Media Spikes, London International, D&AD, Clio), both for effective and creative advertising including two continuous Cannes Golds (2013, 2014).
An avid foodie, Amit used to write a weekly, restaurant review - ‘Live2eat’ for the Bangalore Mirror.