The problem is that there are mainline agencies and then there are digital agencies, both trying to crack the digital walnut. The problem is that obsession for technology has taken over the need for proper ideation-led campaigns. The problem is that platform integration has taken over marketing strategy. The problem is that numbers are given more rational than actually solving the marketing jigsaw at its core. The problem is that most agencies just design communication, completely forgetting about content. The problem is that we break ideas in film, print or digital and not a solution that integrates the need of the brand. The problem is that integration is easier said than done.

The problem is that we are obsessed with solving your marketing problem at its
core and we just can’t stop.

What?
WYP is a media agnostic problem-solution creative agency for the digital era.

Who?
Within just 4 years of our existence, as part of the WYP Medulla network, we have become one of the most rewarded marketing communications agencies in the world. We are the first and only Indian agency to win 'Agency of the Year' at Cannes Lions 2017. We were also the highest awarded agency at the A-PAC EFFIES in 2018 and were also awarded Content Agency of the Year 2018 at ABBYS Goa.

How?
With a young and vibrant team of 60+ advertising professionals from diverse backgrounds, we are continuously churning out path-breaking work with each of the brands we are associated with. We are a truly integrated agency for today's world. Our campaigns are backed with rigorous research-led insights, which help us devise effective strategy out of consumer behaviour.